As most emerging brands soon find out, it’s crucial to create content that captures and engages your target audience in order to increase brand awareness and increase your top-of-funnel approach. There are several types of content that can accomplish this, but with the exploding popularity of YouTube, Instagram, Facebook Video, IGTV, and many others, video content has become a very powerful and essential tool to increase brand awareness. More importantly, that video content needs to be shareable by your target audience. You must give them a reason to share your video. Although there is no magic formula to create shareable video content, here are a few elements your videos should incorporate to help you create content that will inspire, engage, and entertain your audience - all the while gaining true fans for your brand:
Relatable
Shocking
Contrasts things that don’t belong together
Looks like it took a lot time and resources to make
Captures reactions out of unsuspecting strangers
Challenges a cultural tension in a controversial way
Is outright strange and meme-oriented
Uses technology in an unexpected way
Features a current viral trend or figure
Is a wish-fulfillment or fakes something that we wish was real
When making videos for your brand, we try to include one or more of these elements.
