Today, social media users are bombarded with paid ads each day. Facebook and Instagram have an ever-changing algorithm, making organic reach and growth almost impossible. Combining these two facts, one would think that social media marketing is dead. However, there is still good news for businesses looking to market through social media. Facebook and Instagram is still growing at an accelerated rate, adding users everyday. Currently 68% of Americans use Facebook. The average Facebook user spends 35 minutes day on the platform. So as you can see there's plenty of eyeballs.
In the current social media environment knowing that users are bombarded with paid ads, people no longer respond to product or business ads that they aren't familiar with. Therefore, if you are a business trying to reach new customers, it is very difficult. And advertising to new customers who haven't heard of you, will exponentially increase your Cost-Per-Click. However, the bright spot is in re-targeting. If a potential customer has already visited your site or is aware of your brand, then they are more likely to become a customer. Here is where re-targeting ads are the key to taking them further down your marketing funnel and hopefully to making a purchase. Additionally, if your content is relatable and valuable to that person, they are more likely to become a customer.
